Definition
The public presentation of products, services, or organizations in order to attract attention and interest.
Translations
- English
- advertising
- Français
- publicité
- Türkçe
- reklamcılık
- Polski
- reklama
- Русский
- реклама
- Українська
- реклама
GERMAN DICTIONARY
die Werbung
- B1
- Noun
- Technology & Media
- Shopping & Money
advertising
/diː ˈvɛʁbʊŋ/
Meaning and translations
Meaning, definition and translations of this sense.
Grammar & classification
Main grammatical and classification properties of the word.
- Article
- die
- Gender
- Feminine
- Plural
- Werbungen
- Part of speech
- Noun
- CEFR level
- B1
- Topics
- Technology & MediaPrimaryShopping & Money
Usage examples
Examples showing real usage and grammatical forms.
- Die Werbung informiert die Verbraucher über neue Angebote.NominativSing.Advertising informs consumers about new offers.
- Viele Unternehmen nutzen Werbung zur Steigerung ihres Bekanntheitsgrades.AkkusativSing.Many companies use advertising to increase their brand awareness.
- Die Agentur widmet der Werbung viel Aufmerksamkeit.DativSing.The agency devotes a great deal of attention to advertising.
- Die Wirkung der Werbung hängt von ihrer Gestaltung ab.GenitivSing.The effectiveness of advertising depends on its design.
- Werbungen in sozialen Medien erreichen viele Menschen.NominativPlur.Advertisements on social media reach many people.
- Die Händler vergleichen verschiedene Werbungen miteinander.AkkusativPlur.The retailers compare different advertisements with one another.
- Die Kunden begegnen den Werbungen täglich im Internet.DativPlur.Customers encounter the advertisements on the internet every day.
- Die Inhalte der Werbungen unterscheiden sich je nach Zielgruppe.GenitivPlur.The content of the advertisements varies depending on the target group.
Pronunciation and forms
Pronunciation and audio for the lemma and important forms.
-
Lemma
Werbung/ˈvɛʁbʊŋ/
-
Article phrase
die Werbung/diː ˈvɛʁbʊŋ/
-
Plural
Werbungen/ˈvɛʁbʊŋən/
Declension / Forms
How the noun changes across German cases and singular or plural.
| Case | Singular | Plural |
|---|---|---|
| Nominativ | die Werbung | die Werbungen |
| Akkusativ | die Werbung | die Werbungen |
| Dativ | der Werbung | den Werbungen |
| Genitiv | der Werbung | der Werbungen |
Usage and collocations
Typical constructions, prepositions and word combinations.
- Collocationgezielte Werbung schalten
- Adjective combinationvirale Werbung
- CollocationWerbung für ein neues Produkt machen
- Verb constructionWerbung finanzieren + Akkusativ
- Sentence patternWerbung beeinflusst die Kaufentscheidung
Semantic relations
How this meaning relates to other meanings and easily confused words.
- Near-synonymAnzeige — advertisement
- Broader termKommunikation — communication
- Narrower termOnlinewerbung
- Related termPublic Relations
Werbung and Public Relations both serve public communication, but pursue different goals and use different means.
Word formation and word family
How the word is formed and its reviewed lexical family.
Word family
- Werber
- werben
- Werbekampagne
- Werbemittel